Most owners know they miss calls. Very few know how many — or what those calls were worth. You can find out in fifteen minutes with your phone's call log and a sheet of paper.
Step 1: Count a normal week
Open the call log on the phone your customers call. Pick the last seven ordinary days — not a festival week, not a week you were away. Count every missed call from a number that isn't already in your contacts as family or staff.
If you also use WhatsApp for business, count the messages that waited more than an hour for a reply. Those are missed too: a customer who waits an hour has often asked someone else.
Step 2: Remove the ones that don't count
Strike out obvious spam and numbers that called back and reached you later. What's left are the customers who tried and gave up.
Step 3: Guess how many would have booked
Not every missed caller was ready to pay. Be conservative: assume one in three would have booked if someone had answered. That's the rule we use in our own value calculator, because it's easy to defend and hard to oversell.
Step 4: Put a rupee value on it
Multiply those bookings by your average booking value, then by about 4.3 weeks to get a month:
missed calls a week × ⅓ × average booking × 4.3 = money missed a month
For example, a clinic that misses 15 calls a week with an average booking of ₹700 is leaving about ₹15,000 a month on the table. Your own numbers will differ — that's the point of counting them.
What to do with the number
- If it's small: you're answering well. Keep doing what you're doing.
- If it's bigger than what a receptionist costs: the missed calls are already costing you more than fixing them would.
- If most misses are after hours: no daytime hire will fix that. You need something that answers at night.
Anssay shows this number for you, every day: the bookings it recovered from calls you'd have missed, in rupees, on your Today screen. It's built for businesses that live on appointments — clinics, repair and home services and more.